Old Posters / Ghostsigns / Lobster Hotel Redcar

These old advertisement have been revealed by the removal of a billboard near the Lobster Hotel.
Redcar Old Poster, Ghostsign

The Benson and Hedges poster is fairly obvious, but what about the one on the left ?
Redcar Old Poster, Ghostsign
Someone serving bread rolls in a uniform, but what for ? Flights or Railways ? 1980s ?
What looks like “Darlington to” in text made me think trains, but the logo doesn’t look like a British Rail one.
dd

Can anyone identify it ?: