Despite being heavily weathered, it appears to say “Rowntree Printers”
I don’t know when they closed, but the ‘CLEVELAND AND TEES-SIDE CRICKET LEAGUE. OFFICIAL HANDBOOK 1948’ was printed by F.A.Rowntree, Jubilee Printing Works, Marske-by-Sea
Rowntree Printers Ghostsign, Marske-by-the-Sea
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I noticed that the sign has been removed, as I drove by today. 07/09/19
It was indeed Fred Rounder the printer. I worked there in 1963 to 1966. It was a small jobbing letterpress outfit.